BETA
Powered by AI & Attorney Expertise

Protect your
brand with Jaide

The most affordable and user friendly way to protect your brand. A do-it-yourself trade mark discovery, search, application and monitoring platform.

  • Discover which parts of your brand need protection
  • Search for available trade marks
  • Register your trade marks
  • Track your trade marks
Protect Your Brand In 4 Simple Steps

The Simplest Way To Protect Your Brand

Jaide combines AI technology with expert legal guidance to support you through every step of the brand protection and trade mark registration process

1 · Discovery

Jaide uses AI technology to analyse your brand and determine which elements of your branding require protection.

What you get

  • Brand analysis
  • Trade mark recommendations
  • Classification suggestions
  • Up front pricing
Coming soon
Average time to registration: 18-24 months

Your Trade Mark Registration Timeline

Our platform keeps you informed at every stage of the process

Ready To Secure Your Brand?

Start your trade mark journey today with South Africa's most user-friendly intellectual property platform

Our Services & Pricing

Transparent pricing with no hidden fees - see all our options below

Exact search

Quick check if your brand name is available before proceeding with registration

Free
  • Instant results
  • Basic availability check
  • Limited to exact matches

Comprehensive Search

Attorney-reviewed detailed search report to evaluate conflicts and risks.

R 3,000Per search
  • Attorney-reviewed report
  • Phonetic & similar mark search
  • Risk analysis included
  • Full CIPC database access

Complete Filing

End-to-end application handling by our attorneys with CIPC fees included.

R 2,990Per application per class
  • All CIPC fees included
  • Attorney-prepared documents
  • Examiner query handling
  • Timeline tracking & updates

Search & Filing

Comprehensive search plus full filing service at a discounted rate.

R 5,200R5,990
  • All in comprehensive search
  • Complete filing service
  • 1 application in 1 class
  • Save 15% on total cost
Coming soon

Trade Mark Tracker

Visualize your trade mark journey from application to registration

Never Miss A Deadline

Our user-friendly dashboard helps you oversee your trade mark process and get alerts for key deadlines. It tracks your trade marks throughout the application stages, keeping you informed with real-time updates.

Key Features

  • Visual progress timeline
  • Real-time status updates
  • Deadline notifications
  • Document storage

What Our Clients Say

Hear from businesses we've helped protect their valuable brands

Filing a trade mark with Jaide was incredibly fast; I completed it in just a few hours as a brand executive!

Liam Harper

Interim Brand Manager · Quantum Leap Labs

As a brand executive, I was amazed at how quickly I could file a trademark with Jaide—just a matter of hours!

Liam Harper

Interim Brand Manager · Quantum Leap Labs

With Jaide, I filed my trademark in no time—just hours as a brand executive!

Noah Bennett

Interim Brand Manager · Apex Ventures

Ready To Secure Your Brand's Future?

Start your trade mark journey today with South Africa's most advanced AI-powered intellectual property platform.

Jaide

Jaide combines AI technology with expert legal support to guide you through every step of the trade mark registration process.

Services

Company

Legal

Powered by Dolata & co. attorneys. All rights reserved. ©2026