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How Jaide Makes Trade Mark Protection Simple

Our streamlined workflow makes intellectual property protection accessible to everyone, not just legal experts.

1

Discovery

Tell us about your brand

Our discovery phase helps us understand your business and brand identity in detail. You'll provide information about:

  • Brand Details - Your brand name, description, and logo
  • Business Category - The industry or sectors your business operates in
  • Website Scan - Optional analysis of your website to identify key product/service areas
  • Target Markets - Which countries you need protection in (South Africa, USA, Australia, etc.)

Why this matters

The more information you provide, the more accurately we can recommend protection strategies tailored to your specific business needs and identify the right trade mark classes.

2

Search

Trade mark availability search

Before filing, we check if your proposed trade mark is available with two search options:

1

Quick Search

Free

A basic search in official databases to quickly check for identical or highly similar registered marks.

  • CIPC, USPTO or IP Australia
  • Exact match checking
  • Basic risk assessment
2

Comprehensive Analysis

R850

In-depth professional search with attorney review for complete protection.

  • Phonetic similarity checks
  • Visual/conceptual analysis
  • Detailed PDF report
  • Attorney review and guidance

Why this matters

Trade mark searches identify potential conflicts before filing, reducing the risk of application rejection or future legal disputes. Our searches connect directly to the CIPC in South Africa to provide you with accurate and up-to-date information.

3

Apply

Submit your trade mark application

Once you've confirmed your trade mark's availability, we make the filing process simple and straightforward:

  • Complete Application Preparation - We handle all the paperwork and technical requirements
  • Attorney Review - All applications are reviewed by our expert trade mark attorneys
  • Multi-Country Support - File in South Africa, USA, Australia, and other jurisdictions
  • Transparent Fixed Fees - Know exactly what you're paying with no hidden costs

Why this matters

Professional filing ensures your application meets all legal requirements, reducing the chance of rejection. Our attorneys ensure you receive comprehensive protection across all relevant markets and classes.

4

Track

Monitor your trade mark journey

Once your application is submitted, our tracking system keeps you informed throughout the entire registration process:

  • Real-time Status Updates - Track each stage of your application process
  • Notifications - Timely alerts for any required actions or important updates
  • Objection Handling - Professional assistance with any examiner objections
  • Renewal Management - Never miss critical renewal deadlines

Why this matters

The trade mark registration process typically takes 10-18 months. Our tracking system gives you peace of mind, ensuring you're always informed about your application status and never miss important deadlines or required actions.

Additional Protection Services

Beyond registration, we offer ongoing services to protect your intellectual property

Trade Mark Watch

Our Watch Service continuously monitors new trade mark applications across multiple jurisdictions to alert you of potential infringement risks to your registered marks.

  • Automatic monitoring of similar applications
  • Early warning system for potential conflicts
  • Regular detailed reports with risk assessment

Attorney Consultation

Get direct access to Dolata Clement & Co. attorneys for personalized advice on complex intellectual property matters that require specialized expertise.

  • One-on-one consultation with IP specialists
  • Expert advice for complex trademark issues
  • Dispute resolution and infringement support

Ready to protect your brand?

Start your trade mark protection journey with Jaide today and secure your intellectual property.

95% success rate on trade mark registrations with over 3,500 trade marks filed