Protect your brand in 4 simple steps

How Jaide works

From first idea to registered trade mark. AI does the heavy lifting, attorneys sign off on every filing, and you always know what happens next.

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Step by step

Four steps to a registered trade mark

Each step builds on the last, and you can stop after any of them. Nothing is filed until you approve the proposal and the price.

1Discovery

Tell us about your brand

Jaide analyses your brand name, logo and website to work out which elements of your branding need protection and which trade mark classes apply.

What you'll share

  • Brand details: your brand name, description and logo
  • Business category: the industry or sectors you operate in
  • Website scan: an optional analysis of your site to spot key products and services
  • Applicant: who will own the trade mark

Why this matters

The more we know, the more accurately we can recommend what to protect and in which classes. You get a proposal with up-front pricing before you spend anything.

Start discovery
2Search

Check your trade mark is available

Before filing, we check whether your proposed trade mark is available. A free exact search gives an instant answer; the comprehensive search adds phonetic and similar-mark analysis reviewed by an attorney.

Two ways to search

  • Exact search (free): instant check of the CIPC register for identical marks
  • Comprehensive search: attorney-reviewed report covering similar and phonetic matches with a risk analysis

Why this matters

Searches surface conflicts before you file, which lowers the risk of a rejected application or a dispute later. Our searches run against the CIPC register so the data is current.

Search availability
3Apply

Submit your trade mark application

Once availability is confirmed, our attorneys prepare and file your application with the CIPC at a fixed price per class, official fees included.

What you get

  • Attorney-prepared documents: we handle the paperwork and technical requirements
  • Fixed fee per class: the CIPC official fees are included, no hidden costs
  • Examiner query handling: our attorneys respond to CIPC queries on your behalf
  • Secure payment: pay online in rand through PayFast

Why this matters

Professional filing makes sure the application meets every formal requirement and claims the right classes, which is where most do-it-yourself filings go wrong.

File your mark
4TrackComing soon

Monitor your trade mark journey

After filing, the tracker shows where your application sits in the CIPC process and alerts you when something needs attention.

Tracking features

  • Visual timeline: every stage from filing to registration
  • Email notifications: progress updates and required actions
  • Deadline alerts: opposition windows and renewals
  • Document storage: certificates and correspondence in one place

Why this matters

Registration in South Africa takes 18 to 24 months on average. Tracking means you always know the status and never miss a deadline that could cost you the mark.

Average time to registration: 18-24 months

What happens after you file

The CIPC process has five stages. Our attorneys handle the correspondence; you get told when something changes.

  1. 01

    Filing

    Your application is lodged with the CIPC and receives an application number. Your filing date is secured from this day.

  2. 02

    Examination

    A CIPC examiner checks that the mark can be registered and does not clash with earlier marks. Our attorneys answer any queries.

  3. 03

    Acceptance

    Once the examiner is satisfied, the application is accepted, sometimes subject to conditions or disclaimers.

  4. 04

    Advertisement

    The accepted mark is advertised in the Patent Journal. Third parties have three months to oppose it.

  5. 05

    Registration

    If nobody opposes, the CIPC issues the registration certificate. Registration lasts ten years and can be renewed indefinitely.

No hourly billing

Transparent, fixed pricing

You see the price before you commit. Where CIPC official fees apply, they are included in the fixed fee.

Free

Exact search

An instant check of the CIPC register for identical marks, so you can rule out obvious conflicts before spending anything.

Per search

Comprehensive search

An attorney-reviewed report covering similar and phonetic marks with a risk analysis, so you file with confidence.

Per application, per class

Complete filing

Attorney-prepared application filed with the CIPC, official fees included, examiner queries handled.

See all pricing
FAQ

Frequently asked questions

Beyond registration

Keep your brand protected

A registered trade mark still needs looking after. These services pick up where filing ends.

Coming soon

Trade mark watch

Monitoring of new CIPC applications that resemble your registered marks, so you can oppose a conflicting mark inside the three-month window.

  • Automatic monitoring of similar applications
  • Early warning of potential conflicts
  • Regular reports with a risk assessment

Attorney consultation

Direct access to Dolata & co. attorneys for advice on matters that need a professional: disputes, licensing, oppositions and international protection.

  • One-on-one consultation with a trade mark attorney
  • Advice on complex or contested matters
  • Dispute resolution and infringement support
Protect Your Intellectual Property

Ready To Secure Your Brand's Future?

Start your trade mark journey today with South Africa's most advanced AI-powered intellectual property platform.

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