Trade mark protection, made simple
Jaide is the trade mark platform from Dolata & co. attorneys. It pairs AI-guided brand analysis with attorney-prepared CIPC filings, so any South African business can protect its brand at a fixed price.
Our story
Jaide was born from a simple observation: intellectual property protection should be accessible to everyone, not just those with legal expertise or significant resources.
After years of helping clients navigate the complex world of trade mark registration, the team at Dolata & co. attorneys saw an opportunity to transform the process using technology.
We built Jaide to bridge the gap between do-it-yourself filing, which often leads to costly mistakes, and traditional legal services, which can be expensive and slow. The platform combines AI technology with expert legal guidance to give you an efficient, affordable and reliable way to protect your brand.
Today, Jaide is both the name of our platform and your guide through the trade mark journey: straightforward advice, clear pricing and professional support at every step.
Why “Jaide”?
The name was chosen to stand for guidance and clarity in the complex world of intellectual property. Like a trusted guide, Jaide leads you through the trade mark journey, making complex legal processes transparent and manageable.
Making trade mark protection straightforward, efficient and accessible to all businesses.
Trade mark protection for every business
To democratise intellectual property protection by combining legal expertise with innovative technology.
Protect
We help businesses and creators protect their valuable intellectual property through efficient and effective trade mark registration.
Educate
We demystify the trade mark process, providing clear information and guidance so you can make informed decisions.
Support
We offer expert legal support throughout the entire process, ensuring your intellectual property is properly protected.
The attorneys behind Jaide
Jaide is powered by Dolata & co. attorneys, a South African law practice focused on trade mark registration, management and protection.
Dolata & co. attorneys
When you use Jaide you are not just getting a technology platform. You are getting the combined expertise of IP attorneys who review every application and guide you throughout the process.
The platform handles the discovery, the paperwork and the progress updates. The attorneys make the calls that need a professional: classification, risk, examiner responses and strategy.
What the attorneys do
- Review every comprehensive search report before it reaches you
- Prepare and file every application with the CIPC
- Handle examiner queries and office actions on your behalf
- Available for consultation on complex trade mark matters
What Our Clients Say
Hear from businesses we've helped protect their valuable brands
Jaide made the entire process so smooth. Their team guided us through every step of the trade mark application process, and we secured our registration with minimal hassle. Highly recommend!
Sarah Johnson
Founder · Bloom Botanicals
We were confused about which classes to file under until we used Jaide's services. Their AI-powered analysis identified exactly what we needed, saving us thousands in unnecessary filings. The attorneys were fantastic.
Michael Ndlovu
CEO · TechSA Solutions
After our trade mark was filed, the Tracker tool kept us updated at every stage. We always knew exactly where our application was in the process. The fixed pricing meant no surprise bills. Outstanding service!
Lerato Molefe
Marketing Director · Urban Eats
